Friday, October 16, 2009

Article Marketing And Your Business - Three Reasons Why It's Good For You

There are quite a multitude of strategies you can adapt to advertise your business. This can vary from, paid advertising to affiliate marketing. Most of these techniques do however require payment. A great and almost no-cost method of promoting your website and increase your web traffic is through writing articles.  

You may ask, how can writing articles help improve my web traffic? Here are the three ways in which it can help to take your business to a higher level.

1. You can reach more people

When you write good articles, it would be a great pity not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity.

2. Free Advertising

By submitting your articles to other websites it presents you with an opportunity to advertise your website without paying any exorbitant fees. Although you should avoid pure and blatant marketing language in your articles by making it informative and useful to your readers, you can always include your site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website. There is no doubt that good quality content in an article is far better and more effective than a few lines of ad space.

3. Gain High Search Engine Ranking

Try to create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

If you find this article useful, the please look out for the next posting that will take the subject further.

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