Monday, April 25, 2011

Successful Writing - Improve on Your Sales Letter and Press Releases

Sales letters and Press releases are essential tools in marketing one’s business in today’s competitive world. There are however many professionals who do not seem to understand the importance of improving their writing skills.

Very few people realize that the written materials they send to customers can either boost or break their business. A badly written press release or sales letter can make one sound like a complete amateur, whilst in contrast, a well-written letter can prove to a client that you are the best in your field. 

Take a look at the following marketing techniques to assist in raising your profile.
 
1 - Take a minute to analyze your niche market. Who are these people to whom you are sending your materials? What will spark their interest? Use concise and clear words to detail your product or services, but do not treat your clients as though they cannot understand simple examples. Do not use words that are key words in your industry but not widely used elsewhere.

2 - Determine what makes your business unique to your niche market. If you are sending your press release to a business magazine or newspaper, focus on the business aspect of your services. If you are sending a press release to a magazine for women, emphasize how your product can help women. Be sure to carefully research the target market of the medium to which you submit your press release. Most editors will not waste their time with your press release if it does not have an impact on their readers.

3 - Make your materials attractive. Most people receive a lot of advertisements and “junk mail” every day and are quick to throw away these items without looking more closely at them. Make your sales letter or press release stand out from the rest by choosing attractive designs and interesting fonts. Add your company’s logo and offer a free service if you are able. Think of new ways to make even your sales envelope catch the eye of your client.

4 - Proofread your sales letter or press release before sending it to your clients.
Make sure to check for spelling errors or grammatical problems as these errors can reflect poorly on your professionalism. Allow someone else to read your material before you send it as they will have a fresh perspective and may be able to clean up your letter or release for you.

Do not fall into the trap of becoming overwhelmed by that evasive sales letter or press release. Diligently follow and apply the above tips in order to utilize these important marketing tools. As you become accustomed to sending out written materials, you will become more adept at focusing on your client’s needs. Before you realize it, you will be standing out above your competitors. Start today enhancing your writing skills so you can begin marketing with this low-cost but effective technique.

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Monday, January 31, 2011

Writing about Trends v. Fads

Writing for online publishing can be a tricky undertaking especially considering that what may be popular today may not be so in a month or two, thereby making what you wrote irrelevant.

To overcome the possibility of your words falling to the ground instead of being received by your customers’ eyes you need to determine if the subject matter is a trend or a fad.

By trend  I mean the following; the general market is making a permanent or long term move in a particular direction. An example of a trend would be the movement away from adjustable rate mortgages to fixed rate mortgages.

By fad  I mean the following; the general market or an important segment of that market is making a temporary move in a particular direction. An example of a fad would be zero percent mortgages.


If you update your web site frequently, you can and probably should cover both trends and fads in order to capture a greater amount of market share. Going with “what’s hot” effectually covers the fad market for your business, while going with whatever trends that the market is displaying keeps your business current with today’s business practices.

The Solution? Simply monitor your site’s content and periodically remove “fad” material in order to keep your site fresh and relevant.

That's all for now!

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Wednesday, November 10, 2010

Freelance Writing Assignments - Write With Emotion

Freelance writing assignments often present you with an opportunity to be able to write about topics you know a great deal about.  There is nevertheless a counter discussion worth debating.  It claims that if you do that,  it could possibly restrict that you to a writing career of dullness because developmentbeyond present-day limits most probably will not be reached.

Will it be probable then for any freelance writer to move beyond this matter simply by writing from an emotionally evolved point?

Emotional experiences tend to be all about the universal terminology.  As  unique human beings we could possibly experience similar feelings,  but most of us merely percieve them through other ways.

Virtually any well informed freelance writer must take note that most people acknowledge feelings similar to,  rage,  indignation,  happiness,  love,  peace,  envy, along with fearfulness.  If you then tap into this universal terminology with your freelance testimonies,  it will be easy to eloquently communicate right into the hearts of your current audience.

Freelance writers need to focus on relevant emotive issues that could alter the lifestyles of readers.

The improvements must be in relation to authentic areas that start internally and work its way out.  Writers of fiction in particular are regularly living inside their own imaginations and for that reason, become competent to write testimonies that resonate and recognize people.  This sort of writing may seize the followers from the very first page and  not allow them to stop until a final page.

You could pose the question about how emotion relates to freelance authors of non-fiction,  who could be restrained by the limits of science.  They can get around this by way of positioning an angle in their writing as well as applying more informative words or adjectives.  It truly is not too difficult to make reference to "the very fast man who broke the world track record in a spectacular time of fifty nine seconds" rather than "the individual broke the record in below one minute"

The entire world of freelance writing possesses a lot of secret guidelines and regulations. The value of emotionally focused writing can't however be pushed aside.
 
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Sunday, November 7, 2010

Freelance Travel Writing - What Is It All About?

Becoming a successful travel writer involves some imagination, some legwork, and a powerful eye for detail to transform the rich experience of a place into a clear, exciting article.  If you can do all of that, and if you're willing to put time into marketing your work, you can join the ranks of successful freelance travel writers.
 
The key to successful travel writing is putting yourself into the mind of the prospective traveler.  When a traveler arrives at a new destination, what is he or she in the mood for?  A bite to eat?  A place to sleep?  A sense of local color and history?  A pleasant neighborhood to tour?  

And how important is familiarity? Do travelers want to feel like they're "at home" even when abroad, with all the necessities and comforts they rely on readily available (and with very little language barrier)? Or do travelers want to feel excited and challenged out of everyday things, to accept the difficulties of living, as much as possible, like a native?

As for the nuts and bolts of writing travel articles, it's obviously best if you've actually been to the place you're writing about.  There are a thousand little details about a place—smell, colors, sounds, the general flow of traffic and attitude of the people—that only personal experience can provide.

If you've been to a place, your original observations help to make your article "stand out" from the rest. Thousands of people have probably described Paris as a "city of romance." Without direct experience, how will you know—and write—that Paris is also a city which boasts a really good, Gypsy-haunted crepe restaurant overlooking a sunset quay on the Seine?  

These kinds of specific details not only make editors look more favorably at your articles, but they also make your articles more popular with travelers.

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Tuesday, September 28, 2010

Freelance Writers – How To Write Killer Headlines

Freelance writers should know that there is no doubt about what the most crucial factor of any sales copy is. You could have the best sales copy ever written, but a poorly written and thoughtless headline will almost single handedly destroy both your reputation and your business.



The following guidelines should put some spark into your headlines, and almost force the readers to continue reading.

1. Be Ultra Specific


You need to be as specific as possible, without laboring the point. For example, instead of "how a freelance author make thousands every month", change it to "how a freelance author makes $5,655.75 every month". It comes across as more specific and a lot more credible.


2. Keep it Original and Unique


Do not copy and do your best to come up with your own original headline. For example, most department stores refer to “great bargains” whereas “bargains for every budget” sounds better


3. Maintain the Urgency


This ultimately forces the reader to view the sales page even further. Give the headline a sense of urgency by including a special offer with a deadline. By example, say “50% Off all appliances, but only until this weekend”.


These techniques are used by many top rated freelancers in the world. Most of the experienced freelance writers know how to write killer headlines, and this is exactly why they continue to get all the high paying freelance writing assignments.

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Monday, September 27, 2010

A Freelance Writing Job – Finally within Your Reach

To become a freelance writer is great because it gives you a lot of freedom. One of the freedoms that you can enjoy about freelance writing is that you can choose the  company that you want to write with. If you do not like the company, then you can  just go for another one.

I always choose companies that give me the maximum benefits in my career. Unfortunately, it was difficult to find freelance writing opportunities that give me what I want. I thought that I could never found one. However, just a few weeks ago I came across the website called freelancewritingnet.com.

I never encountered this type of website before and I said to myself again, perhaps this is worth a try. Can freelancewritingnet.com respond to what I need and want as a freelance writer?

The site is clean, with no fancies like multimedia, videos etc, just plain facts. The language is plan and clear and therefore meant for everyone to read and understand. I was assured by others that the site is meant for ordinary people with writing talent, but eager to make money at the same time.

With this in mind, I finally went to the Product Page and Wow!! Only two products, but let me tell you what….

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Sunday, September 26, 2010

Freelance Article Writing - Use The Right Methodology

Do you view yourself as an aspirant freelance writer experiencing huge difficulty to gather your thoughts with regard to articles you have to write?  If that's the case,  you aren't on your own.  You will need diligence as well as training for every writer,  regardless of how great or how skilled,  seem to go through this process of feeling inadequate. 

So do not end up being upset.  As an alternative,  learn through the advice involving other writers.  I will offer information concerning article writing because it forms part of my daily routine.

My initial little bit of advice is definitely easy:  Write about what you Like.  Every time I am at a loss for what to write about, I turn back to the items I am most interested in.  

I might not create a very effective article concerning why all youngsters should enjoy expert wrestling (because I don't think it is true) but I may be able to write an amazing article regarding the importance of family members having dinner together  (because I believe it can be true plus important).  Article writing have got to take place through elements of which make any difference to you.  Reflect on the things everyone value as well as allow them to  give you suggestions pertaining to writing.

A further simple piece of information I will present regarding writing articles will  be to read, and read extensively.   Every single single great writer I know is a steady and consistent  reader.   Reading improves your vocabulary and in many cases energizes different concepts with regard to article writing. 

You will need to think of your current readers when making plans for creating an article of any kind.  It really is beneficial as a writer to try and produce articles that can in some manner talk with your current market and also change their own lives.   No person may be willing to go through articles that they might not may care about.  So seek out ways to find out what people value most.  Perform surveys or talk to your mates that read articles. 

Article Writng and Content Creation can be fun and fascinating.  Just consider your reading audiences,  unwind,  and have fun.  No person will read your freelance writing article if there is nothing for them to gain. 

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