Freelance Writers – How To Write Killer Headlines

Freelance writers should know that there is no doubt about what the most crucial factor of any sales copy is. You could have the best sales copy ever written, but a poorly written and thoughtless headline will almost single handedly destroy both your reputation and your business.



The following guidelines should put some spark into your headlines, and almost force the readers to continue reading.

1. Be Ultra Specific


You need to be as specific as possible, without laboring the point. For example, instead of "how a freelance author make thousands every month", change it to "how a freelance author makes $5,655.75 every month". It comes across as more specific and a lot more credible.


2. Keep it Original and Unique


Do not copy and do your best to come up with your own original headline. For example, most department stores refer to “great bargains” whereas “bargains for every budget” sounds better


3. Maintain the Urgency


This ultimately forces the reader to view the sales page even further. Give the headline a sense of urgency by including a special offer with a deadline. By example, say “50% Off all appliances, but only until this weekend”.


These techniques are used by many top rated freelancers in the world. Most of the experienced freelance writers know how to write killer headlines, and this is exactly why they continue to get all the high paying freelance writing assignments.

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